The Crucial Exercise You Must Do When Launching An Affiliate Program

How To Perform a Competitive Analysis to Choose Your Affiliate Program Commission Structure

When I speak to potential new clients, a question I usually ask is what commission are you thinking about offering to your affiliates?.

These are the most common answers:

well, (COMPETITOR NAME) is offering this, so I’m planning to match that amount

My competitors don’t have affiliate programs – I’d like to offer (LOW COMMISSION AMOUNT)

My competitors offer really generous commission rates but I can’t afford to match their insane budgets. I have no idea what to offer.

On one hand, it’s great that these folks have a pulse on what their competitors are doing…

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How to Easily Edit Product Photos with PicMonkey

PicMonkey Tutorial - How To Easily Edit Product Photos

Back in the day, I created a handmade jewelry company and within a few short months, had my products in 12 retail stores across Canada. Later, I started sharing my experiences with fellow product sellers who were looking to do the exact same thing.

While the process I used is several years old, I’m positive it would still work to this day.

Here’s a quick breakdown:

  • Step 1: Find retail stores – either by looking at a similar company’s list of retailers or via software (Ninja Outreach would work well for that – here’s a tutorial)
  • Step 2: Pitch them your wholesale line – back then I emailed out a Wholesale line sheet (free one below!) but a page on your website works too
  • Step 3: Receive and fulfill your Wholesale orders 🙂

Seems simple but…

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Organize and Beautify Affiliate Links with Pretty Link

Pretty Link Tutorial - How To Organize and Beautify Your Affiliate Links

If you had to guess what the most common mistake I see new affiliates make, what would you say? I bet a couple popped in your head right away, such as “being too pushy” or “not disclosing”. Those happen all the time for sure.

But in my day-to-day as an affiliate manager, the biggest, craziest and most ridiculous mistake I see bloggers making – that seriously affects their earning potential – is forgetting to use their affiliate links.

Now, you may be thinking, “Umm, Justine, why would someone NOT use their affiliate link?”. Before you fight me, hear me out.

As a blogger, you have a million things to do, right? Each week, your to do list might look something like this…

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How to Find & Recruit Affiliates Using Ninja Outreach

How to Find & Recruit Affiliates Using Ninja Outreach

One of the most vital components to growing a new affiliate program is recruitment. Identical to an outreach campaign, the process involves finding and inviting bloggers to promote your products in exchange for commission if they make sales or send leads.

I personally love recruitment because it’s very rewarding, nothing beats the feeling of finding win/win minded people who are excited to join your affiliate program and promote your brand. I secretly do a happy dance when someone I’ve personally recruited starts sending sales – obviously the company with the affiliate program is happy but as an affiliate and business owner myself, I love seeing people profit from affiliate marketing first hand.

But without the right tools in place…

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