Did you hear that affiliate marketing is a great way to make money from your content?
Good news: you heard right!
Unfortunately, you aren’t exactly clear on how affiliate marketing works or how to get started.
More good news:that’s what today’s post is all about!
How affiliate marketing works
The easiest way to explain how affiliate marketing works would be to answer a few primer questions so you know what it is, why you should try it and when to get started.
What is Affiliate Marketing?
I like to define affiliate marketing as a partnership between a publisher (i.e. blogger) and a merchant (i.e. retailer). The merchant sells products online and the publisher creates content online.
When they partner up, the publisher joins the merchant’s affiliate program (either hosted on a pro affiliate network or self-hosted tracking platform) and upon approval, logs into a dashboard to get things like promotional materials, performance reports, and most importantly, their unique affiliate tracking links.
Back in the day, I created a handmade jewelry company and within a few short months, had my products in 12 retail stores across Canada. Later, I started sharing my experiences with fellow product sellers who were looking to do the exact same thing.
While the process I used is several years old, I’m positive it would still work to this day.
Here’s a quick breakdown:
Step 1: Find retail stores – either by looking at a similar company’s list of retailers or via software (Ninja Outreach would work well for that – here’s a tutorial)
Step 2: Pitch them your wholesale line – back then I emailed out a Wholesale line sheet (free one below!) but a page on your website works too
Step 3: Receive and fulfill your Wholesale orders 🙂
If you had to guess what the most common mistake I see new affiliates make, what would you say? I bet a couple popped in your head right away, such as “being too pushy” or “not disclosing”. Those happen all the time for sure.
But in my day-to-day as an affiliate manager, the biggest, craziest and most ridiculous mistake I see bloggers making – that seriously affects their earning potential – is forgetting to use their affiliate links.
Now, you may be thinking, “Umm, Justine, why would someone NOT use their affiliate link?”. Before you fight me, hear me out.
As a blogger, you have a million things to do, right? Each week, your to do list might look something like this…